Review & Swatches: Just Pure Minerals

Just Pure Minerals Vegan Lipstick and Lip Gloss
Where to Buy?

First Thoughts
My very first purchase on Etsy was from Just Pure Minerals.  They make 100% vegan mineral makeup without nanoparticles, FD&C dyes, bismuth oxychloride, talc or other nasties.  I’ve made two purchases of lipstick and lip gloss, but I have not tried any of their other products.

Lipstick $9
Lip Gloss $6
Lip Gloss Samples $1 (+ free US shipping)

*For 2011, Just Pure Minerals is also offering a 25% off code for all Facebook fans*

On to the review...
Both times I ordered, my order was shipped quickly, within 1 or 2 business days.  Shipping costs are reasonable and products arrived safely wrapped in paper, inside bubble envelopes.  Between both orders, I bought lipsticks in Natural and Bali, a full-size lipgloss in Romance, and lip gloss samples in Black Cherry, Beloved, Pink Ginger, and Brown Sugar.  I also ordered Capri Lipstick for my Mom.

The lipsticks have a nice feel to them.  They are slightly waxy and have kept my lips moisturized, even in the cold winter months.  Staying power is good and they last about 3-4 hours on my lips.  Natural is described as a soft-pinkish nude.  It is slightly sheer, but can be built up, and looks very close to the picture on their website, if slightly less pink and a little more beige.  I’ve struggled to find a nude shade that I like on myself, and this is the best one I’ve found so far.  Bali is described as a sheer, sultry shade of cherry red.  I don’t find it sheer at all, unless I blot it down.  Also, the colour is more of an orange or brown-toned red than it appears online.  I think this would work well on someone with warmer undertones, but I don’t see myself wearing it very often.  Capri is also a deeper brown than it appears online. 

The lip glosses have a nice consistency too.  They are not sticky and feel nice and smooth on my lips.  Romance, Pink Ginger, and Brown Sugar appear very close to the photos, but again, there was some difference for Black Cherry and Beloved.  Black Cherry, their red lip gloss, is also more of an orange-toned red than expected, and Beloved, described as a deep pink, is very close in colour to Black Cherry.  The lip glosses are pretty sheer, so colour differences here aren’t as significant as with the lipsticks.  All the colours I tried are very wearable.  Lip gloss samples come in clamshell containers and sample orders placed on Etsy receive free shipping within the US.  
Both the lipstick and lip gloss have a strong peppermint flavour.  After applying, I can feel a fairly intense minty tingle on my lips for a good 5-10 minutes.  This made me think of plumping lip glosses, but I haven’t notices any plumping effects. 

(Left to Right) Natural, Bali
Bali (excuse my chapped lips)
Final Thoughts
Just Pure Minerals’ prices are affordable and their products have great ingredients and feel nice on my lips.  My only complaint is that not all colours are accurately represented.  I know this can be a big challenge for indie makeup companies, but it can be disappointing to receive a different colour than you are expecting.  Just Pure Minerals does have a 30 day exchange/refund policy on their independent website.  I don’t know if it applies to Etsy purchases or not.

Would I repurchase?
Probably.  I like the lip gloss formula and Natural lipstick is the most wearable nude shade I’ve found so far.    


No comments