The Off We Go Anti-Dark Circles Concealer has been well-hyped in the green beauty community, but with a not inexpensive price tag (between $24-36 depending where you shop) and past experiences failing to fall in love with raved-about concealers, I was a little skeptical going in. Fortunately, I decided to try it anyways, as I've been suitably impressed!
The consistency in the pot is very creamy, but on the skin, it quickly sets to a velvety, powder-like finish. I find it blends easiest when applied with fingers and I recommend applying it onto well moisturized skin, as although the concealer isn't drying, it also doesn't provide much in the way of hydration. At Dawn (01), the lightest shade available, has a matte finish and is a very peachy color, perfect for correcting blue and purple tones under the eyes. You only need a thin layer to achieve great coverage, so it feels very light and is virtually unnoticeable throughout the day. The concealer doesn't slip or move around on the face and I generally get a good 8 or 9 hours wear before I notice it starting to fade, which, in my experience, is pretty standard for natural concealers. The product does have a tendency to settle into my fine lines under one eye - yes, just one - so I like to dust a light layer of powder concealer over top. This prevents creasing and settling, slightly prolongs wear time, and also adds an extra layer of coverage - perfect if you've got heavier dark circles, like me!
The concealer comes in a clear plastic pot with a mirror inside the flip top. It's cute, but I've seen more than a few people complain about the hinge breaking and the lid snapping off, so I'm being extra gentle with mine. I don't generally carry concealer with me, but I'm likely to depot some into another container should I ever need to, as, despite how convenient the tiny mirror seems for on the go touch ups, I'm not confident as to how the plastic pot would hold up to a day of shaking around in a makeup bag.
A bigger downfall than the packaging, is the limited color range of this product. With only two shades, Studio 78 really only offers colors to suit light to medium skin. I wear At Dawn (01), the lighter of the two, and it blends into my skin fine, but I could definitely go a shade or two lighter if the color range was ever expanded. It's not light enough on my skin to be brightening or illuminating under the eyes and it's even a little too dark for the rest of my face, unless I go over it with something else. The coverage, blendability and wear is good enough that I'm willing to work with an imperfect color, but I'd love to see more shades in the future.
The Bottom Line
Off We Go is highly pigmented and the non-drying cream-to-powder finish is unique and not something I've encountered with other natural concealers. It stays put, wears well throughout the day, and does a great job covering my dark circles. It also works to cover redness and blemishes/imperfections elsewhere on the face, though I do recommend making sure your skin is well moisturized before application. There's still room for improvement - both in the color range and sturdiness of packaging - but overall, I think it's a great product!
Have you tried Studio 78's concealer? What are your favorite natural concealers?