13 September 2016

New to the Scene: Exciting Fall Green Beauty Releases

We've barely dipped our toes into fall and already the green beauty world is full of exciting new launches!  With the industry growing in leaps and bounds, it's impossible to include everything, but here are seven new releases that have me extra excited this month....

RMS Beauty Swift Shadows
Most famous for their cream products, RMS has branched out with pressed powder eye shadows!  Intended to deliver the same light-reflective finish as the company's cream Eye Polishes in a longer-wearing, buildable powder format, the Swift Shadows ($20) can be applied both wet and dry and are pressed with wild-crafted buriti and organic jojoba oils.  The new eye shadow line is free of both talc and silicones and consists of 18 shades, divided into six color categories.

White & Elm Exfoliating Enzyme Mask
I've had my eye on White & Elm, a skincare brand that crafts simple and effective 10-ingredient or less products, for quite some time, and the new Exfoliating Enzyme Mask may be what finally gets me to take the plunge.  Made with glycolic acid and papaya and pineapple enzymes, the mask offers deep cleansing and exfoliation, as well as reparative and anti-aging benefits.  Gentle acids renew skin texture, diminish dark spots, and even skin tone, while Vitamin C, antioxidants, and flavonoids fight dull skin and boost radiance.  White & Elm doesn't currently ship outside of the US, but their products are available internationally through Eco Diva Beauty.

Nourish Organic Aromatherapeutic Skincare
Nourish's new aromatherapeutic skincare line consists of essential oil-infused cream-to-oil treatments intended to simultaneously improve your skin and your mood.  These USDA certified organic balms are multi-use products for face and body, and are comprised of organic shea, cocoa, and cupuacu butters, organic sunflower, coconut, jojoba, and rosehip seed oils, and organic beeswax, plus, of course, organic essential oils.  There are three varieties: Boost (Lemon + Cassia), Calm (Chamomile + Ylang Ylang), and Cool (Peppermint + Wintergreen), each retailing for $24.99, though they're all currently on introductory offer for $19.99.  You can also pick up all three for $49.99.

Alima Pure Liquid Silk Foundation + Cream Concealer
Alima Pure is well-known for their mineral powder foundation and I, for one, am very curious to see what they can do with liquid and cream products.  The Liquid Silk Foundation ($42) is described as a "sheer, buildable, moisturizing liquid foundation," and the concealer ($28 compact/$20 refill pan) as a "hydrating, vitamin-rich full coverage concealer that blends seamlessly."  Both products are available in 10 shades -- 5 cool/neutral colors and 5 warm/neutral. 

Inika Baked Mineral Foundation, Illuminisor + Bronzer
I'm not sure what makes baked mineral products so great, but there's something undeniably special about them, which is why I'm so excited to see Inika release these three items.  Baked on terracotta tiles in Tuscany, Italy, these baked powders are advertised as silky-smooth and breathable makeup with sheer but buildable coverage and color.  The Illuminisor ($65 AUD) looks to be a new color, but the eight foundation shades ($65 AUD) and Bronzer ($65 AUD) match up to shades already in Inika's loose powder line. They're only showing up on the Australian site right now, but hopefully they'll make it to the company's international sites soon too!

Kjaer Weis Lipsticks
Kjaer Weis products are the definition of luxury green beauty, and these new lipsticks are no exception!  Made with shea butter and jojoba and rosehip seed oils, the lipsticks are available in five shades, each more opaque than the company's Lip Tints and with a rich velvet finish.  All shades except Love, a bright coral red, are free of synthetic dyes, although four of the five do contain carmine.  $56 is undoubtedly a steep price for lipstick, but they're, by all accounts, pretty fabulous, and the heavy silver bullets are designed to be refillable, just like the rest of Kjaer Weis' products.

100% Pure USDA Certified Organic Skincare
100% Pure has launched four new USDA certified organic skincare ranges: High Potency Reversal, Rose Water, Cucumber Juice, and Matcha.  I've seen a few people raise questions as to how some of these products got certified -- going off the ingredients lists, there's some controversy over whether or not they're fully compliant with USDA regulations -- but, for me, organic certification is a bonus, not a requirement, so either way I think the ingredients in these new launches are an improvement over much of 100% Pure's range simply because they're free of the Japanese honeysuckle that's so prevalent in the line.  I'm most curious about the Emulsion Toniques, hydrating elixirs that look to be a cross between a toner and serum and which fulfill a skincare step I've previously only seen from Asian skincare brands.

Will you be trying any of these?   What new launches are you excited about right now?


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