Naturalla Beauty

Green beauty is booming these days, which means a TON of exciting new product releases.  For spring, I've put together a list of some of the best launches that have grabbed my attention recently -- most are available now, with a couple scheduled to release over the next few weeks.    



Maya Chia Highlight of the Day // Birchrose + Co Glow Serums
Technically Maya Chia's Highlight of the Day launched a few months ago, but since healthy, glowy skin is always on trend for spring and summer and I, for one, am still eyeing it, I'm adding it here anyways!  Both Highlight of the Day and Birchrose + Co's Glow Serums are nourishing oil-based serums enhanced with mineral pigments for a beautiful glow or iridescence.  Both are available in more than one shade to suit a variety of looks and skin tones.  

Stark Petrichor Toner
Stark's products, which are formulated with weather and environmental stresses in mind rather than traditional skin types, have been on my radar for quite a while, but I haven't actually tried anything yet.  I love that Jess, Stark's founder, has taken a less traditional approach to the beauty industry and is passionate about creating luxury products without insane luxury price tags.  It's, of course, right up my ally.  Along with the already available City Recalibrating Oil, I've got my eye on the new Petrichor Toner, available for presale this week.  Petrichor is described as a protective and purifying mist that's supposed to feed your skin, calm inflammation, fight free radicals, and act as an antioxidant shield from the environment.  Sounds pretty dreamy, right? 

Mabrook & Co. Clean Sprays // Clean Candles // Clean Dry Shampoo // Clean Lip Balm
[Full Disclosure: I work part-time for Mabrook & Co., but that doesn't make their new releases any less great.  I was not asked or paid to include them here.]
Mabrook & Co. started out making just deodorant, but they've recently expanded the line quite a bit with dry shampoo, multipurpose aromatherapy sprays, soy wax candles, and lip balm.  My favorite of the new products is the Glow Spray, an uplifting mist that perfectly blends together crisp mint and zesty citrus.  It makes a great cooling and tingly face mist and also works well as a room spray or body mist.  The Clean Dry Shampoo is another big standout.   

RMS Beauty Signature Sets
RMS products are pretty pricey and the pots last a long time, so I was so stoked to see the new Signature Sets, which offer a way to try out multiple products from the brand at a significantly lower cost than purchasing everything individually.  There are two sets available, each containing five of RMS's most popular products: two lip2cheeks, two highlighters/bronzer, and one lip & skin balm.  It's a lot of bang for your buck -- I've got my eye on the Mod Collection for sure! 

Alima Pure Eye Primer // Ilia Beauty On & On Eye Primer // Batty's Bath Eye Stick It To Em Eyeshadow Primer
For as long as I've been into green beauty, eye shadow primers have been hard to come by, but not any more!  I've spotted three new ones in the last couple months alone -- from Ilia Beauty, Alima Pure, and Batty's Bath.  All three promise a better surface for eye shadow application, longer wear, and no creasing.  Ilia's does contain dimethicone, if that's a concern, but the other two are silicone-free.

Inika at The Choosy Chick
I've played around with Inika, an Australian certified organic, vegan, and cruelty free makeup line, a little, but they've always been a challenging brand to get a hold of here in North America.  No longer!  The Choosy Chick, one of my favorite green beauty shops, has become the first US online retailer to carry Inika's products and I couldn't be happier to have easy access to this wonderful line.  I highly recommend the Cream Eye Shadows -- they double as beautiful subtle face highlights -- and I'm definitely eyeing up a few other things too!    

Pacifica Spring Makeup Collection
Pacifica makes great inexpensive clean makeup and their upcoming spring releases look pretty amazing!  The new makeup collection consists of four completely new products: liquid lipsticks, liquid strobe highlighters, a mattifying powder, and an opalescent highlighting powder -- and three new eye shadow palettes.  If you're in the US, the new products launch at Ulta in April, and hopefully elsewhere shortly thereafter.

Rocky Mountain Soap Wellness Bombs
Rocky Mountain Soap is one of my favorite bath and body companies and the newly launched Wellness Bombs sound fantastic!  Basically, they're the company's bath bombs taken to the next level -- enhanced with essential oils that specifically target different wellness concerns.  Whether you're looking to unwind and destress or re-energize, the Wellness Bombs have you covered!

What new products have caught your eye?

We've barely dipped our toes into fall and already the green beauty world is full of exciting new launches!  With the industry growing in leaps and bounds, it's impossible to include everything, but here are seven new releases that have me extra excited this month....

RMS Beauty Swift Shadows
Most famous for their cream products, RMS has branched out with pressed powder eye shadows!  Intended to deliver the same light-reflective finish as the company's cream Eye Polishes in a longer-wearing, buildable powder format, the Swift Shadows ($20) can be applied both wet and dry and are pressed with wild-crafted buriti and organic jojoba oils.  The new eye shadow line is free of both talc and silicones and consists of 18 shades, divided into six color categories.

White & Elm Exfoliating Enzyme Mask
I've had my eye on White & Elm, a skincare brand that crafts simple and effective 10-ingredient or less products, for quite some time, and the new Exfoliating Enzyme Mask may be what finally gets me to take the plunge.  Made with glycolic acid and papaya and pineapple enzymes, the mask offers deep cleansing and exfoliation, as well as reparative and anti-aging benefits.  Gentle acids renew skin texture, diminish dark spots, and even skin tone, while Vitamin C, antioxidants, and flavonoids fight dull skin and boost radiance.  White & Elm doesn't currently ship outside of the US, but their products are available internationally through Eco Diva Beauty.

Nourish Organic Aromatherapeutic Skincare
Nourish's new aromatherapeutic skincare line consists of essential oil-infused cream-to-oil treatments intended to simultaneously improve your skin and your mood.  These USDA certified organic balms are multi-use products for face and body, and are comprised of organic shea, cocoa, and cupuacu butters, organic sunflower, coconut, jojoba, and rosehip seed oils, and organic beeswax, plus, of course, organic essential oils.  There are three varieties: Boost (Lemon + Cassia), Calm (Chamomile + Ylang Ylang), and Cool (Peppermint + Wintergreen), each retailing for $24.99, though they're all currently on introductory offer for $19.99.  You can also pick up all three for $49.99.

Alima Pure Liquid Silk Foundation + Cream Concealer
Alima Pure is well-known for their mineral powder foundation and I, for one, am very curious to see what they can do with liquid and cream products.  The Liquid Silk Foundation ($42) is described as a "sheer, buildable, moisturizing liquid foundation," and the concealer ($28 compact/$20 refill pan) as a "hydrating, vitamin-rich full coverage concealer that blends seamlessly."  Both products are available in 10 shades -- 5 cool/neutral colors and 5 warm/neutral. 

Inika Baked Mineral Foundation, Illuminisor + Bronzer
I'm not sure what makes baked mineral products so great, but there's something undeniably special about them, which is why I'm so excited to see Inika release these three items.  Baked on terracotta tiles in Tuscany, Italy, these baked powders are advertised as silky-smooth and breathable makeup with sheer but buildable coverage and color.  The Illuminisor ($65 AUD) looks to be a new color, but the eight foundation shades ($65 AUD) and Bronzer ($65 AUD) match up to shades already in Inika's loose powder line. They're only showing up on the Australian site right now, but hopefully they'll make it to the company's international sites soon too!

Kjaer Weis Lipsticks
Kjaer Weis products are the definition of luxury green beauty, and these new lipsticks are no exception!  Made with shea butter and jojoba and rosehip seed oils, the lipsticks are available in five shades, each more opaque than the company's Lip Tints and with a rich velvet finish.  All shades except Love, a bright coral red, are free of synthetic dyes, although four of the five do contain carmine.  $56 is undoubtedly a steep price for lipstick, but they're, by all accounts, pretty fabulous, and the heavy silver bullets are designed to be refillable, just like the rest of Kjaer Weis' products.

100% Pure USDA Certified Organic Skincare
100% Pure has launched four new USDA certified organic skincare ranges: High Potency Reversal, Rose Water, Cucumber Juice, and Matcha.  I've seen a few people raise questions as to how some of these products got certified -- going off the ingredients lists, there's some controversy over whether or not they're fully compliant with USDA regulations -- but, for me, organic certification is a bonus, not a requirement, so either way I think the ingredients in these new launches are an improvement over much of 100% Pure's range simply because they're free of the Japanese honeysuckle that's so prevalent in the line.  I'm most curious about the Emulsion Toniques, hydrating elixirs that look to be a cross between a toner and serum and which fulfill a skincare step I've previously only seen from Asian skincare brands.

Will you be trying any of these?   What new launches are you excited about right now?