New Product Launch + Review: La Mav Mineral Eye Shadows

I've really enjoyed La Mav skincare in the past, so when I was asked to help spread the word about the new eye shadow collection they're launching today, I was quick to say yes!  La Mav is an Australian company with an extensive skincare line and a small, curated makeup collection, but this is their first time venturing into eye makeup.  

The new eye shadow collection consists of four loose mineral shadows in versatile, neutral shades:

Champagne - a satin cream with a few gold sparkles.  Great as a subtle highlight or all over lid shade

Cognac - a shimmery/metallic copper with a gold sheen.  Extra pretty for fall!

Sandstone - a shimmery mid-toned brown.  This one has matte base and a shimmery overlay, so it's great both buffed out in the crease and packed onto the lid, though on the lid, you really need to pat (not rub) if you want to preserve all the shimmer.  

Matte Black - a matte black.  Blends out to a softer charcoal grey, great for adding definition to the crease, or can be built up to a fully opaque black and used as liner.  

All four are beautiful and have great pigmentation.  I'm a neutrals girl at heart and these are great everyday shades that I'm sure to get a lot of use out of.  

That said, if you can only pick up one color, make it Cognac.  It brings out blue eyes beautifully (though I'm sure it will work on other eye colors too!) and the gold sheen/sparkle makes it stand out from your average copper.  I'm also impressed with Matte Black, which is much less messy and easier to work with than other loose black shadows I've used in the past.  

The eye shadows sell for $22.95 (AUD) each, or in a set (all four colors + two synthetic eye brushes) for $99.95 (AUD).  To celebrate the launch, La Mav is offering a free Anti-Ageing Skincare Travel Pack with the first 50 eye shadow purchases, so it's worth jumping on these quickly if you plan to order!

*Press sample


  1. Great post! I like the look of Cognac and Sandstone. I tried La Mav's mineral foundation, which is really lovely as well :) xx

    1. Thanks Liz! I haven't tried their foundation yet, but I keep hearing good things about it :)

  2. Great shades, thank you for this lovely review!