New Hair Love! Acure Organics Moroccan Argan + Argan Stem Cell Shampoo and Conditioner

I've already written about how much I love using straight argan oil on my hair, and now I want to talk about a new shampoo I've been trying out.  Acure Organics started out making skincare products, but they've quickly branched out into body and haircare as well.  What remains consistent across all their lines is fantastic ingredients and affordable pricing.  A few months ago, I won $50 to spend at iherb, courtesy of the extremely generous Vivi of Eco Beauty Secrets, and Acure's shampoo and conditioner was the first thing I knew I wanted to choose!  I decided on the Moroccan Argan Oil + Argan Stem Cell Moisture Repairing shampoo and conditioner, since they are recommended for dry, damaged, and curly hair.

Product Description
Provides lasting moisture to even the most dry and damaged hair leaving it soft, manageable and ready to rock. Organic Argan Oil + Argan Stem Cells, CoQ10, and Organic Sea Buckthorn Oil--high in Omega 7, make up our patent-pending Triple Moisture System. Pumpkin Seed Oil --high in Omega 3 and 6 fatty acids, adds shine. Hair repair with serious flair. Safe for color treated hair.   Locks in moisture, repairs damage, strengthens follicles, and vacuums your house. Okay, maybe it doesn’t vacuum your house. But it does repair your hair!  

Shampoo: Organic Euterpe oleracea (Acai) Berry, Organic Rubus fruticosus (Blackberry), Organic Rosa canina (Rosehips), Organic Punica granatum (Pomegranate), Organic Fair Trade Certified™ Rooibos, Organic Aloe Barbadensis Vera Leaf Juice, Sodium Lauroyl Methyl Isethionate (from Coconut), 100% Naturally-derived Betaine (from Sugar Beets), Vegetable Glycerin, Sodium Methyl Cocoyl Taurate (from Coconut + Amino Acids), Sodium Cocoyl Glutamate (from Coconut + Amino Acids), Cocoglucosides Hydroxypropyltrimonium Chloride (Sugar Conditioner), Sodium Levulinate (from Corn), Guar Hydroxypropyltrimonium Chloride (Guar gum conditioner), Potassium Sorbate (food grade preservative), Organic Argania Spinosa (Argan) Oil, Organic Fair-Trade Certified™ Olea Europea (Olive) Oil, D-Alpha Tocopherol Acetate (vitamin E), Hippophae rhamnoides (sea buckthorn) seed oil, Organic Curcubita pepo (Pumpkin) seed oil, Ubiquinone (CoQ10), Argania spinosa (Argan) Stem Cells,  glycerophosphoinositol lysine (from sunflower), Almond Extract, Cinnamomum aromaticum (Cassia Bark) Oil 

Conditioner: Organic Euterpe oleracea (Acai) Berry, Organic Rubus fruticosus (Blackberry), Organic Rosa canina (Rosehips), Organic Punica granatum (Pomegranate), Organic Fair Trade Certified™ Rooibos, Cetearyl Alcohol, Behentrimonium Chloride, Stearylkonium Chloride, Vegetable Glycerin, Glucono Delta Lactone (fermented sugar), Organic Argania Spinosa (Argan) Oil, Cetearyl Glucoside (from corn and glucose), Guar Hydroxypropyltrimonium Chloride (guar gum conditioner), Glyceryl Stearate (vegetable-derived), L-Arginine (amino acid), Organic Fair Trade Certified™ Theobroma Cacao (Cocoa) Seed Butter, Sorbitan Olivate (from olives + sugar), Panthenol (Pro-vitamin B5), Cellulose (plant derived), D-Alpha Tocopherol Acetate (vitamin. E), Lactic Acid (vegetable derived),  Hippophae rhamnoides (Sea Buckthorn) seed oil, Organic Curcubita pepo (Pumpkin) seed oil, Ubiquinone (CoQ10), Argania spinosa (Argan) Stem Cells,  glycerophosphoinositol lysine (from sunflower), Prunus dulcis (Almond) Extract, Cinnamomum aromaticum (Cassia Bark) Oil

$10.99 for 12 ounces from Acure Organics.   $9.49 from iherb. 

My Thoughts
I really like this shampoo and conditioner.  The shampoo lathers up very well and the conditioner is rich and creamy.  They both rinse out easily and don't leave any residue or buildup on my scalp.  And, they certainly live up to Acure's promise of being moisturizingIn fact, I find them just a little too heavy to use every single time I wash my hairMy hair looks fantastic for the first two or three consecutive washes, but on continued use, it starts getting weighed down.  Instead, I've been mixing it up with my old standby, Organic Excellence.  Rotating between the two leaves my hair soft and shiny and gives it the perfect amount of moisture without overdoing things.

My one initial concern about these products was how they were going to smell.  I chose the Argan + Argan Stem Cell based on hair type, since it's recommended for curly hair.  It's scented mainly with almond extract and almond scents don't tend to be favorites of mine.  That said, the smell is fine.  I wouldn't say I love it, but it's not offensive and it's also not incredibly strong.  I can smell it while my hair is still wet, but once it dries, the smell is pretty much gone

The Bottom Line
I would recommend both these products, especially if you have dry or damaged hair.  Even if you don't, I think they'd work well as occasional, treatment-type products.  Next time, I think I'll try their Lemongrass line, which is recommended for all hair types, as I'm curious if I could use that one more regularly with better results.  Either way, I can definitely see myself keeping Acure's shampoo and conditioner in my shower for a long time to come!

ETA: Please check out my updated review on these after longer use too.



  1. This is the only one that I haven't tried yet and I'm thinking I need to get on it soon since I have such dry thirsty hair. I've tried both the Lemongrass and the Mint one and the Lemongrass one is okay but the mint one was really a hit for me cause I love how the peppermint in it stimulates my scalp and relieves my itching. Xo, Audreiana from
    True Beauty By Nature

  2. It's definitely worth a try! I found it very moisturizing. I like tingly mint too...might have to consider trying that one too! :)

  3. Seems a really nice shampoo
    I have a lot of problems on finding natural or organic one since i have a very sensitive scalp but now im loving the TIROLER KRAUTERHOFF Chamomile Shampoo and i LOVE IT

    Kisses dear :)

  4. Now I'm curious.... :) It's extremely hard for me to find a suitable shampoo because my hair tends to be dry but extremely fine (and few!). Apart from that, my scalp develops dandruff extremely fast. I tend to think sometimes that whatever trouble I don't get on my face, probably comes out through and on my scalp -_-

    One wrong shampoo can give me dandruff almost immediately (like upon 7 hours). I thought of it as scalp sensitivity so I tried using really mild shampoo but still to no avail--they make me flake so badly, sometimes even worse. Out of the too-many-shampoo-products-to-list I've tried, only one worked on me and it's something I bought by accident while on a holiday in the Philippines. Who would have thought? Unfortunately, I have no way of purchasing it again.

    ....sorry for the long rambling. :P

    And oh, thanks for the mention. I misread generous as 'gorgeous' at first and did a double-take hahaha!

  5. @Bambi - I've never even heard of that one! Will have to check it out :)

    @Vivi - That sounds like a challenge! If you get a reaction so quickly, I wonder if it might be an allergy to something in the shampoos?
    I'm lucky, my scalp has been fine with pretty much every shampoo I've used. It's my hair itself that's pickier - the wrong shampoo turns me into a frizzy, poufy mess!

  6. I'm not sure.. I guess it's an internal issue. I might be overproducing a certain type of bacteria or fungus (sounds yucky lol). Coz if it's just an allergy to shampoo ingredient, using acv + water should work on me since it only has 2 ingredients in it. But it still doesn't work on me.

  7. Hmm, I don't know then! ACV by itself has never worked for me either.

  8. I recently made a little Haul from iHerb. The schampo and some of Acures skincare was among the things I order. Usually it takes I while tio get the parcel for me thug, bur now I am even more exited to get it! :-)
    If this comment goes trough I might figured out how to do, but i am not sure wich name it is going to show? It is an old wordpress account to a blog I dont write on...


  9. Oh, horror! What a lot of spelling mishaps! I must have written the same thing at least ten times untill it worked. Hope you understand what I wrote!

  10. I'm glad you figured out how to comment! iherb orders can take a while to get to Canada too - I get impatient sometimes. It's always exciting when they finally come though! I hope you like the shampoo as much as me:) It's made me want to try out some of their skincare now too!

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  12. Do you have an idea where we can purchase this here in the Philippines?
    ~Pauline @Kallony

    1. Hi Pauline,
      As far as I know Acure is not sold outside of the US, but you can purchase it from sites like iherb and Vitacost that ship internationally. If you're interested, my links are in the right sidebar - shopping through them will save you $5-10 off your order :) Hope that helps!